Today marked the launch of The Human Face of Big Data, with separate events taking place in Singapore, London and New York.
The ambitious project, brainchild of award-winning American photographer Rick Smolan, is based around an eponymous smartphone app and has the goal of gathering data on personal and cultural beliefs from millions of people in countries across the world.
At the time of the London launch event (12 pm GMT) the app had already been downloaded more than 100,000 times across ten countries including the UK, US, Malaysia and India.
Each person who uses the app is asked 50 questions, ranging from “Are you male or female?” to “Which closest fits what you think will happen when you die?”
Their responses are then uploaded, with live results, visualised by Meta Layer, shown here.